Online advertisement -Online ad is -Example: Japp
Chocolate
Fear appeal base
Paper advertisement -Paper ad
is -Example: Marlboro
Outdoor advertisement -Outdoor ad
is -Example:
본문 TV advertisement
TV ad is Advertisement
which is aired in television media. most powerful advertisement
method.
TV ad’s strength & limitation -Show and Tell
effect -Image and sound effect -Broad
coverage
Strength Limitation - high cost - Hard to
Change
본문내용 n Online advertisement -Online ad
is -Example: Japp Chocolate Paper advertisement -Paper ad
is -Example: Marlboro Outdoor advertisement -Outdoor ad is -Example:
Show and Tell effect Image and sound effect Broad coverage TV
advertisement TV ad is 하나은행 TV ad- 유준상편 中 TV ad’s strength &
limitation high cost Hard to
Change Strength Limitation Advertisement which is aired in television
media
