목차
01 Market Situation
02 Competitor Analysis
03
NOW ETUDE
positioning
targeting
digital marketing
04 Whole
Analysis
05 Suggestion
Kakaotalk plus friend
QR code + online
video
TVCF
RFID Promotion
본문
02
Competitor
Analysis
Competitors in 2010
As smart phone showed up,
each
of competitors began to develop application
Innisfree
developed
brand application <i-Pouch>
MISSHA
also produced <Beauty Net
Mobile>
Using application, people who don’t have much
time
gained
convenience
본문내용
ositioning
targeting
digital
marketing
04 Whole Analysis
05 Suggestion
Kakaotalk plus
friend
QR code + online video
TVCF
RFID
Promotion
01
Market Situation
Cosmetic brands are
Growing
rapidly
REAL
2012년
약 10조 추정
하나금융경영연구소, 2012
Domestic cosmetic
market scale
Kis-Value, 2011
주 : 2011년은 3분기까지 실적 토대로
추정
01
Market Situation
Low price cosmetic market
Also grows average
37.5% annually
연평균 |
