소비자행동 Pringles 프링글스 마케팅제안
 [소비자행동] Pringles 프링글스 마케팅제안.pptx |
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목차 1.Introducing 2.Present Marketing Strategy 3.Understanding Market condition 4.Marketing Alternatives 본문 a brand of potato and wheat based snacks originally developed by Procter & Gamble(A.k.a P&G). First sold in the U.S in October 1968, and distributed internationally by the mid-1970s. Pringles are sold in over 140 countries and have yearly sales of over US$1 billion . In April 2011, P&G agreed to the $2.35 billion sale of the brand to Diamond Foods of California, more than tripling the size of Diamonds snack business Reasons of answer Positive respondents; Impressive sound Make me to purchase Pringles Negative respondents; Do not feel tasty at all Cannot understand content Lack of colorful feelings Violent images Not presented the variety of Pringles product Need something more than the ‘Crisp’ sound 1. Consumers’ perception that Pringles is expensive 2. Consumers’ perception that Pringles have poor nutrition 3. Lack of Korean original characteristics 4. Lack of attractive marketing strategies 5. Relatively expensive 6. Parents’ negative perception 본문내용 ernatives of Pringles H a k u n a m a t a t a H a k u n a m a t a t a PAGE:2 CONTENTS Introducing Present Marketing Strategy Understanding Market condition Marketing Alternatives 1 2 3 4 2011-1 Consumer behavior & Advertising Team HAKUNAMATATA PAGE:3 1. Introducing About Pringlesour topic - Presenter 20060363 Majoring public administration Hangeun Jo 2011-1 Consumer behavior & Advertising T |
